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Heineken Experience Tickets
Heineken Experience Tickets

Heineken Experience Tickets Amsterdam

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Last Updated: 25th Aug 2026
Free Cancellation Available Up to 24 hours before the start time

The Heineken Experience is an interactive tour in Heineken’s original brewery in central Amsterdam. Discover the brand’s history, brewing process, and heritage, enjoy interactive exhibits, and learn how to pour the perfect beer. You can also upgrade to enjoy panoramic Amsterdam views from the rooftop.

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$ 18.08
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Admission
Tours
City Pass

Rooftop access only

From
$ 18.08
What’s included:
  • Access to the rooftop bar and terrace.
  • 2 drinks.

What’s not included:
  • Other personal expenses.

Heineken® Experience Ticket

From
$ 30.04
What’s included:
  • Admission to the Heineken Experience.
  • 1 Heineken beer included.
  • Access to the first-built Heineken brewery (1 hour and 30 minutes).
  • Access to the original brew room.
  • Live presentations in English.

What’s not included:
  • Tour guide.
  • Personalized Heineken® beer bottle (Optional add-on).

Heineken® Experience Ticket + 1-Hour Canal Cruise

From
$ 41.75
What’s included:
  • Admission to the Heineken Experience Tour.
  • 2 free beers or soft drinks.
  • 1-hour cruise.
  • Free audio guide for the Heineken Experience (Available in Spanish, German, Chinese, Portuguese, French, and Italian).

What’s not included:
  • Meals and beverages.
  • Other personal expenses.
  • Tips and gratuities.

45 min. Heineken Canal Cruise with Drinks & Heineken Experience

From
$ 51.23
What’s included:
  • Entrance to the Heineken Experience.
  • Audio guide in 21 languages.

What’s not included:
  • Food.

Tour with rooftop access

From
$ 36.71
What’s included:
  • Access to the rooftop bar and terrace.
  • 1 drink included during the tour and 1 drink on the rooftop.
  • 1.5-hour self-guided tour.

What’s not included:
  • Other personal expenses.

I amsterdam City Card - 24 Hour Card

From
$ 76.59
What’s included:
  • 1-day access to top Amsterdam museums and attractions.
  • 1 free canal cruise.
  • Unlimited travel on GVB buses, trams, and metro.
  • 1 free 24-hour bike rental.
  • Discounts on attractions across Amsterdam and nearby areas.

What’s not included:
  • Train transportation.
  • Public transport in Haarlem, Zaanse Schans, Volendam, Marken, Muiden, and Enkhuizen.
  • Other personal expenses.

I amsterdam City Card - 48 Hour Card

From
$ 107.93
What’s included:
  • 2-day access to top Amsterdam museums and attractions.
  • 1 free canal cruise.
  • Unlimited travel on GVB buses, trams, and metro.
  • 1 free 24-hour bike rental.
  • Discounts on attractions across Amsterdam and nearby areas.

What’s not included:
  • Train transportation.
  • Public transport in Haarlem, Zaanse Schans, Volendam, Marken, Muiden, and Enkhuizen.
  • Other personal expenses.

 How many tickets?

How many tickets?

Transfer type
$ $
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Rooftop access only
Fri, May 3, 11 AM
$
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Opening Hours:

Monday
10:30 AM – 9 PM
Tuesday
10:30 AM – 9 PM
Wednesday
10:30 AM – 9 PM
Thursday
10:30 AM – 9 PM
Friday
10:30 AM – 9 PM
Saturday
10:30 AM – 9 PM
Sunday
10:30 AM – 9 PM
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Highlights

  • Explore Heineken’s original historic brewery and discover its heritage.
  • Learn about the brewing process through interactive exhibits and experiences.
  • Enjoy immersive activities, including the Brew U Ride.
  • Learn how to pour and taste Heineken like a professional.
  • Upgrade your visit for drinks and panoramic rooftop views of Amsterdam.

Cancellation & Refund Policy

Free cancellation, refund, or rescheduling available up to 24 hours before the start time (Amsterdam time).

My Tickets

Tickets delivered by email within 30 minutes.

Rules:

  • Visitors must be 18+ to enter.
  • A valid ID may be required.
  • Arrive at your booked time slot.
  • Pets are not allowed, except service dogs.
  • Private, non-commercial photography and filming are permitted.

Know Before You Go

Entry & Services

  • Infants and children must be included in the passenger headcount.
  • The same price applies to all ages.
  • Some attractions require advance timeslot reservations.
  • Timeslots can be booked online after receiving your voucher, before activating the City Card.
  • Check the latest venue information and booking requirements before visiting.
  • Children may receive free or discounted entry at some attractions.

How To Use

  • Complete your booking and receive your ticket or confirmation.
  • Arrive at the venue at your scheduled entry time.
  • Show your ticket at the entrance for scanning.

Location

Stadhouderskade 78, 1072 NV Amsterdam, Netherlands
Get directions on Google Map

By Public Transport:

  • Take a tram, bus, or metro to a nearby stop, then walk to the Heineken Experience.

By Car/Taxi:

  • Use GPS to reach Stadhouderskade 78, Amsterdam.
Google Map

FAQs

  • What is the Heineken Experience?

    The Heineken Experience is an immersive attraction in Heineken’s historic brewery in central Amsterdam, offering visitors a look into the brand’s rich heritage and brewing history.

  • What are the opening hours of the Heineken Experience in Amsterdam?

    The Heineken Experience is open daily from 10:30 to 21:00, with last entry at 18:45. Opening hours may vary on public holidays, so check the latest schedule before visiting.

  • How long does the Heineken Experience tour take?

    The self-guided Heineken Tour takes around 1.5–2 hours. The VIP Tour lasts about 2.5 hours, while the Rooftop adds 30–45 minutes and canal cruises add 45–60 minutes.

  • How much do Heineken Experience tickets cost?

    Ticket prices start from €24.95 for the standard Heineken Tour. Rooftop, VIP, and combination tickets are also available at varying prices. Check the official website for the latest ticket prices and options.

  • Should I book Heineken Experience tickets in advance?

    Yes. We strongly recommend booking online in advance.

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